The video was about three corresponding emotional responses that all designers must entice in their customers in order to make their design a success. Making people happy is what design is meant to be used for, in order to provide something aesthetically pleasing and simple to enjoy. But what about the designer who creates the object or design?
Sure making people happy is just one of the core concepts of creating a successful design, but what would happen if we did not get one of those emotional responses that the video named? Would that make the designer who put their heart and soul into the design a failure? Just because one person does not respond to the design in such a way does not mean it is a complete lost cause. It takes time and effort in order to get people to respond the way they are supposed to respond in order for the design to be deemed "successful."
Adapting to peoples demands and emotions is key to becoming a designer who can be depended on to create something that will draw people to the product. I know of that and I have known of that for a long time. But does that mean that the designer must completely give up their experience and style in order to make money? Design should not be all about money and attracting costumers, the designer should set aside time to make themselves happy while balancing the money making so that their job doesnt become dull and boring.
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