A video about a guy who talks about the tragedy of many designers being so focused on creating something "fashionable and trendy" that they forget what design is really about. He calls designers who think above others and focus on fashion "hipsters" admitting that he is also one of those people. Then he makes a point that designers need to go beyond the modern stigma to want to be fashionable. That design is more about finding something that fits into the niche rather than for the expensive crowd.
He says that a designer is always pressured to stay ahead of the times and to keep up with the ever growing technology, and that pressure is part of the reason that designers worry so much about fashion and modern things than actually thinking about what they are making. That making something attractive is easier to do and so that is why designers focus so much on appearance. A good way to approach the idea of design thinking is by experiencing a situation that causes the designer to think of something that can be helpful and innovative. That again designs must be interactive and adaptive and should be thinking more of the big ideas such as world issues than just focusing on the "small canvas" of appearance and fashion.
He then says that design is once again becoming something bigger than what is the latest trend. He says that designers are being presented with those big issues that design once focused on before such as global warming. That design thinking or "innovative thinking" is what will help the world solves this issue and make design more than just a simple profession. The one unfortunate thing that he presents is that design is human centered, that instead of focusing on the world the issues that design tackles are issues that humans have commonly caused. This one issue is what keeps me from enjoying design fully, if we could focus on both the natural world and what humanity needs this world would be so much easier to live in.
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